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Monday, 20 January 2014

Fundraising Ideas For A Charity Auction Organizer

By Amanda Bean


The first thing a Charity Auction Organizer should do to succeed is to have goals and a plan. The goal is a specific amount of money to be raised in the event for the listed items. Having this in mind, the auction planner should make a clear plan on reaching the goal that has been set. Device ways to maximize the attendance and sale.

Do a study of the audience and find what they want to buy then avail that to them. Give them broadly appealing items so as to have a large number of bidders for every item therefore raising the stakes. In consideration of the previous years, list items that have been selling well and make the day a success for everyone. Ask your donors to buy advertising space rather than donating items for the auction.

Find ways to bring bidders to your event in numbers. You may have a great collection for auction but no adequate people to bid hence failing badly. Have a great marketing and promotion campaign that will be within your budget and effective in getting the attention you seek. Have people excited about your event that they just have to attend. Use social media and every media available to you. An elaborate public-sale website will take you very far.

Make the descriptions clear for each public-sale item. In the online catalog, have adequate pictures and information that bidders may need, and make the process simple. Any item that was donated should be sold alongside the donor for maximum competitive bidding. Have the items packaged attractively and well showcased.

Time the auction well and have the durations adjusted to make bidders interested till the end. For example have online auctions limited to one week even though you can make the awareness campaign begin even a month before the public sale. Several items should have their opening and closing at different times to keep the activity going and minds active all the time. Create short bidding windows so as to make them feel urgent and hurry to bid on your items.

Label every item clearly and easy to understand. A complex process will only tire the bidders to your disadvantage. Do this to the online catalog too, descriptions and history of every item should be simple and easy in categories. Use Smartphone apps to make your public sale enjoyable for those doing mobile bidding.

Use technology to cut costs in organizing the event. Instead of printing out letters consider emailing the invites. Save on costs as you avoid paperwork all through the process. Mobile bidding has made the process so simple that you will not even have the headaches of managing the event and tens of bids. Avoid papers, files and so on by going digital.

A Charity Auction Organizer should not be the one handling the actual public sale. Look for an expert to do the job and use their experience to make the audience entertained and lively all through. Avoid too much formality, make them laugh once in a while and they are sure to buy and even return in the next auction you organize.




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