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Thursday 8 May 2014

Can A Long Island CPA Use Social Media?

By Rebecca Mills


A number of businesses integrate social media, which should go without saying. With so many websites to consider - Facebook and Twitter being perhaps the two most prominent examples - it is clear that they can be put to use for various reasons. With that said, though, many a Long Island CPA has left social media alone and I do not think that anyone can argue with such a sentiment. Recently, though, there has been something of a surge of networking amongst the many individuals involved in this line of work.

According to an article on Social Times, a Long Island CPA is not the most likely entity to incorporate social media. However, it appears as though the number of CFOs that have started to implement this idea has grown quite a bit in the past couple of years. It is understandable why authorities along the lines of CFO Consulting Services would like to use this. Not only do they want to expand their networking in the long term but they want to keep up with trends related to business as well.

Leadtail, a social insights company, covered the story in detail and it surveyed almost 50,000 tweets as well as over 3,000 shared links by firms. These numbers are high, which is understandably when given the fact that 55 percent of all accountants have taken it upon themselves to use Twitter for the sake of keeping aware of trends. It has also helped them to showcase content to a wide number of people. From what I have seen, though, social networking is practically needed in order for businesses to stand out these days.

Businesses must have the goal of expanding its audience in mind and the possession of a social media presence is one such way to go about this. Yes, there are other methods of advertising out there - TV commercials come together as a prominent example - but the truth of the matter is that their reach, these days, are in question. On the other hand, social media is widely popular and just about everyone and their mother has an account. Social media is growing, to say the least, and every Long Island CPA should remain aware of this.

If you are someone who prides him or herself on being involved in the financial world, it should go without saying that a social networking account is owned. You have to possess the ability to connect to those who are relevant in your industry and the idea of sharing content cannot go overlooked, either. Certain websites will stand out more than others, of course, but the ones which are most prominent have to be interacted with. Only then will the benefits of social networking make themselves known.




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