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Tuesday, 19 August 2014

How Can Your Business Benefit From Using Co-Branded Prepaid Cards?

By Brian Moore


Back then, paying cash was the only way a consumer could purchase goods and services, but with time that all changed. Now, consumers are able to purchase goods and services via a number of different payments methods that include debit cards, checks, money orders, prepaid credit cards, credit cards, and bank drafts.

Prepaid Credit Cards Unlike a genuine credit card, all prepaid credit cards provide the cardholder with a fixed amount of money that has been previously stored into the card. Thus, although a prepaid credit card works just like a normal credit card, the money used by the individual to purchase items is their own.

Defining Co-branded Prepaid Cards. Large and small businesses may provide their employees and customers with a co-branded prepaid card. When the employees and customers apply for the card, they will get the chance to use the card to make purchases globally.

Hence, a co-branded prepaid card works as a partnership between the enterprise, the card program provider and sometimes, even the bank where the account has been registered. The card will have as many logos as the numbers of brands that have combined together to produce the card in its current form.

You or your customers can deposit money in to the account corresponding to the card and the cardholder can then use it to make transactions from stores online as well as internationally.

Co-branded prepaid cards are a beneficial investment for your business to make. Following are reasons stating how your business can benefit from the use of a co-branded card:

Your customers will feel at ease when using the card, as it minimizes the risk of stolen identity and leaked personal details, and in the process increases your profits.

Employees will also benefit from a prepaid card program, as it will provide them with easy access to their moment and they will also be able to use the money directly with the card.

Customers will be more reluctant to associate with your company if your company provides them with this option, as they would not have to go through a lengthy transaction process, but will get instant access to the money, thus can resume their purchases.

As MasterCard and Visa are available worldwide, you can be sure that the card will be fully functional no matter where it is used.

By collaborating with MasterCard and Visa, your employees and customers will be able to make transactions from the card no matter where they might be present, as both these brands have a presence in more than 100 countries in the world. Thus, opting for a co-branded prepaid card is a good choice for businesses everywhere.




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