Pages

Saturday 14 April 2018

How Can Your Business Benefit From Using Co-Branded Prepaid Cards?

By James McGregor


Back then, paying cash was the only way a consumer could purchase goods and services, but with time that all changed. Now, consumers are able to purchase goods and services via a number of different payments methods that include debit cards, checks, money orders, prepaid credit cards, credit cards, and bank drafts.

So the question arises that what are prepaid credit cards and how can your business benefit from them? Keep reading to find out.

What Is Co-Branding? Many businesses offer co-branded prepaid cards to their customers and employees via a prepaid credit card program. A card that has been co-branded contains two logos or brands on it. The first is your business's brand logo. The second is a logo of MasterCard or Visa.

Co-branded Prepaid Cards Some companies provide their customers and employees with the opportunity to apply for a co-branded card, on which more than one brand logo is symbolized. The brands logos are usually of the business itself, along with the logo of MasterCard or Visa, the two major prepaid card program providers in the world.

In fact, numerous companies that have come together to produce the card have their logo present on the card. After the company distributes the card to their respective cardholders, the company or the cardholder can deposit money into it. Thus, allowing the cardholders to purchase from online retailers located across the globe.

How Does A Co-Branded Credit Card Help Your Business? Having a co-branded prepaid card for your company can be quite beneficial for your business in the following ways:

A co-branded card allows you to collaborate with MasterCard or Visa to provide the services of prepaid transactions with the help of a prepaid card program.

It is a safe way of making transactions and can easily be used by your customers and employees at all stores worldwide.

Customers will be more reluctant to associate with your company if your company provides them with this option, as they would not have to go through a lengthy transaction process, but will get instant access to the money, thus can resume their purchases.

Having funds transferred to a card will allow the cardholder immediate access to the money, making it easier for them to resume their purchases without wasting time in lengthy transactions.

No matter where your customers or employees are located, they will be able to use the card due to the company's collaboration with Visa and MasterCard, as these brands have garnered worldwide recognition in more than 100 countries.

Opting for a co-branded prepaid card has a number of benefits and if you want to bring additional growth, success and publicity to your business, offer a co-branded card to your customers, printed with your logo for additional marketing.




About the Author:



No comments:

Post a Comment