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Sunday, 17 April 2016

Factors To Consider When Choosing Billboard Advertising

By Dorothy Butler


The level of competition between firms has gone to another level. Various companies use different strategies to reach out to their customers in case they launch new products. Use of media to broadcast this information is quite costly hence people try other alternative ways of having the information passed. The use of billboard advertising has been used by many companies to reach to a wide audience especially the urban people. These large posters are mounted in places where people can see them and read the message clearly.

The most important thing which I determine whether the advertising will promote sales is the point where the towers are located. Most billboards are found in commercial centers where the number of people is very high. It is important to ensure the facility being hired is in an open location where reading will be easy. Those situated on top of buildings, streets and on high towers are recommendable.

There are many companies which deal with building of billboards and advertising posters to be pinned on. It is important to choose a known company which has been authorized to do the work. Contracts of putting up these posters can be given to them to help carry out the work in the intended areas. It is advisable to hire large companies which have a large network hence the posters will be established within a short time.

The cost of hiring a billboard to set up a new poster is quite high. Different agents price their facilities differently basing on the location and the size of space that is available. The duration when the poster will be hanged on the facility is also used in computing the total amount which will be payable. This cost is however more affordable that running adverts on air.

Sizes of posters differ depending on what the company wants. This is the same case for towers where these posters are put on. It is important to consult agencies with the right size of billboard spaces where the posters will be mounted. Large posters are recommended in most cases because they are easy to see and read.

The installation of these boards is essential in influencing the final outcome that will be achieved. Installation is in most cases done by experts who are offered by the agencies. The technicians are skilled in positioning the posters in the best angles possible. Additional modification such as lighting systems are also put accordingly ensuring the poster is visible.

Various materials are used in printing the information which is provided to the people. Poly-vinyl posters should be fitted on the frames tightly to protect them from tearing apart. Holes are at times made to allow the wind to pass through them. Special billboards have been designed which use LED screens to display the adverts.

Bill-board advertising has become effective in promoting sales for large companies. The images posted on these tall walls also help in improving the beauty in towns. Choosing the ideal size of posts and location site can help achieve the intended purpose for setting the structures up.




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