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Wednesday, 15 November 2017

Tips For Getting The Venture Capital Funding Your Business Needs For Sustained Growth

By Sarah McDonald


One key challenge that any growing enterprise is likely to face is generating sufficient revenue to help it clear its operational expenditure whilst making profit. This is a common challenge that has exacerbated the growth of venture capital funding. Convincing an investor to channel resources into your enterprise is not a straightforward thing. The saving grace, though, is that there are certain things you can do to put yourself in the right footing to get the cash you need.

To begin with, you must know exactly what this type of financing entails. If you imagine getting funds is as simple as borrowing from friends or colleagues, you are misinformed. This is often the most difficult kind of financing to get.

This is because firms will only offer to finance your business once they are sure it has the potential to grow. It is usually difficult to get financing as there is virtually no form of security for the funds you get. It is your business proposal that creates the winning effect. Facts and figures matter a lot in light of this. The figures you put in your proposal ought to portray a positive growth outlook.

One major mistake that majority of new entrants in business make is approaching multiple investors for financing. This is quite imprudent, especially bearing in mind the fact that the business world is fueled by greed. No investor will take you seriously once they establish you have approached many other investors with the same proposal.

This sort of behavior was at a peak in the business world in the mid 1980s. Nowadays, investors barely stop to hear or read unsolicited pitches. The sole thing you want to focus on is making your enterprise become a brand name before pitching. Once your brand starts to grow, investment firms will approach you instead.

In essence, research is the single most important thing you should be doing in your journey to find financing. Most firms specialize in certain market segments and make it known to the general public. This is aimed at warding off interest from startups that have misaligned interests. You should be able to get lots of information from simply looking at their websites.

There are a plethora of other internet sources from where you can get valuable information. Some websites contain lots of important information regarding statistics, book lists, local funding associations, advice and capital. Some also leave one with the option of searching for partners based on specified market parameters. When searching, you will do yourself a lot of good by avoiding investment firms that are known to prey on gullible startups for complete take over.

The relationship you should angle for is a partnership. From your research, you should get a shortlist of the great firms that are open to solicitation in your area. Make sure you set different times to engage the ones on your list. Lastly, amend your proposal to fall in line with what your investors are interested in. For example, an agribusiness firm may not get funding from a tech centered investment firm.




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